Marketing Communications

Development and delivery of brand strategies, integrated marketing communications plans, advertising campaigns, social media strategies, public relations and senior stakeholder management.

Marketing Communications activation plans can include project, third-party supplier and stakeholder management, social media and website communications, copywriting/editing speeches, media releases and event management.

Change Management and Internal Communications Strategies

At the intersection of brand and culture, our work extends to creating positive employee experiences through engaging internal communications campaigns.

Our work supports our clients' change management strategies to transform businesses, inspire and drive results - building strong distinctive  internal cultures and external brands.   

People strategies include:

• Agile and human-centred design fundamentals, work practices and project methods including toolkits and method cards, journey maps, and personas  

• Internal communication campaigns and delivery plans

• Supporting our clients to provide an integrated employee experience and compelling EVP with collateral across the full employee journey

• Providing point-in-time insights through employee experience survey and analysis

• Sharing new ways of working through stories and content your employees will want to share

• Creating employee ambassador programs to drive organisational change, internal communications and build the external brand.

Digital projects

Web strategy development and project management including the development of new sites and apps, design, functionality and user engagement.

Online communications project management including:

• scoping business requirements - what is the business challenge or opportunity?

• user journey mapping/user experience testing, digital asset creation/content development - to drive search engine optimisation, and

• assessments of content management systems/platforms/software.

Animation

Creation of unique animations to fit brief and budget. Upon consultation, 360 will write an engaging script, create a bespoke illustration style, and complete storyboards, before working with VoiceOver artists and adding music to the final product.

Brand Development and Visual Design

Lead and develop new brand initiatives including establishing the brand identity, market position/value proposition and attributes as well as creation of the visual identity (logo, brand elements), guidelines and implementation.

Industries we work with

• Public/Not-for-profit Sector

• Consumer Business

• Consumer Product/Retail